Most businesses struggle a lot simply because they are yet to understand how to run a thriving business in a tough environment, especially in the emerging markets. This has made many startups, Micro, Small and Medium Enterprises (MSMEs) to die prematurely. Each business stage has its peculiar challenges. Hence, businesses no matter the stages of growth are not run by assumptions, but by sound business senses for its sustainable growth and profitability. Having a sound business sense will enable any entrepreneur not just to survive but also to thrive in the new economy. These are the experiential knowledge that Tony Ajah has shared in this book that is a must read for any entrepreneur, who wants to get better result in his or her entrepreneurial pursuit. These six fundamental senses will show you how to: - build a unique enterprise that will endear your customers - keep meeting the market needs with deep sense of understanding - manage the key relationships that will grow your business - harness the increasing opportunities in today’s marketplace - position your product or service in a dynamic business world - keep the competition out and more customers in These proven senses will give you an insightful focus, a strong business footing, and help you unlock more business opportunities like never before. Be rest assured that the knowledge in Business Sense, when applied will give your enterprise a strong competitive-edge and advantage where others fail! Noticed an error in this book? Send a mail to flag@okadabooks.com to report it