the art of bluffing
By Segun Egbeyinka

About this book

Most people are more ignorant than you think. They only claim to know what they know and most of the time they get away with it. The bluffs of the world are usually the most successful, this is due to their charisma and bravado which, although maybe false, captures our fantasy and impresses us. We, humans, are naturally attracted to people who appear confident and comfortable with themselves. They hold our attention and we worship and idolize them. That is the idea behind politics and mentorship. Among all temperaments, the Cholerics are typically the most confident and outspoken. They are the politicians and thought-leaders, the ones we adore and model our lives after. Why is that? Why do people go out in the blazing sun or frigid cold to vote for one individual or to promote that individual's ideology, even till the extent of death? Perhaps you are assuming it is because that individual's ideology resonates more with you or you believe he/she has the capacity to give you what you want. But that is just something you are feeding yourself with to feel good about your decision. That individual only claims to be able to give you what you want, and you were only captivated by the bravado of such claims, not the substance itself. Noticed an error in this book? Send a mail to to report it

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