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Brand building is such a tough topic to understand in the digital age. This is because building a brand online is both an art and a science. This is also partly due to the fact that what makes a brand great is quite subjective. If we add the forever-changing variable of “the Internet” into the equation, you would understand that building a brand online in the new age is definitely not a straight-forward path. So, in order to remain relevant over the long term, Brand Evolution is Key, you have to constantly be looking for ways to evolve. This e-book is for business owners and career professionals looking to establish a solid global and local personal & business brand, attract clients, recognize business opportunities, navigate tough times and make more money while doing so. It is specially designed for forward- thinking brands who are ready to unearth business marketing and sales secrets, and apply them to transform their brands. The book further demystifies Brand Myths and answers questions like; "brand is just a company’s name and logo, I am not a celebrity, so I am not a Brand, I am just a working employee or an undergraduate only businesses need Branding, I am just an individual now, Branding is only for big companies who sell consumer goods, Branding is too expensive, We are in control of our brand, A personal brand is nice but unnecessary," etc. So, if you are ready to apply the actual realities and new rules of branding in this new age, you should BUY THIS RIGHT NOW!