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Marketing In Africa by Lampe Omoyele is one book that gives clear insights, based on research and personal experience/achievements, of the major things large scale, medium scale, and low scale business owners need to know about marketing success in Africa. Every Entrepreneur or soon to be entrepreneurs, know that without understanding consumer traits, marketing becomes a failure. This is one book you cannot skip if you want your business to succeed. Please ignore the word count above. This book actually contains more.