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We all have that lightbulb moment! Whether by chance or by intentional problem-solving, we all come to a point in our lives where we dream up opportunities to create value. More than ever before, people are starting to see their dreams as achievable and are taking steps to making that dream come true. The barriers that once acted as hindrances to starting new business ventures have now significantly reduced. However, for most people, starting and running a business can be daunting. Where do you start? How do you find out about business planning, funding, branding and the likes? Who can help you achieve what you are looking to build? Start Now is a straightforward, no-nonsense manual designed to teach, encourage and empower people that have a burning passion to turn their ideas into profitable businesses. We will cover the basics of introspecting, ideating, planning, designing, positioning, and running a brand using practical, tried-and-tested 21st-century examples, stories, resources, exercises and tools. Let’s turn that lightbulb into a money-making lighthouse!