Yushau Shuaib is a Nigerian Writer, Blogger and Public Realtions Practitioner
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The book provides backgrounds to Crisis Communication in theories and in practice. It covers Crisis Management, Strategic Communication, Stakeholder Engagement, Media Relations, Decision-Making Process, Digital communication and case studies from award-winning campaigns.
This book by award-winning PR practioner, Yushau A. Shuaib, provides insight into how crisis communication tools were deployed in countering Boko Haram narratives with details on liberated towns from terrorists between 2013 and 2017 through new strategies and effective media campaign. The efforts of major players in the campaign are also mentioned. A former National Security Adviser (NSA), Colonel Sambo Dasuki (Rtd) provided the Foreword to the book while he was held in the custody by a security agency. The book also provides a first-hand information on the politics behind the author’s premature retirement from the Federal Public Service and his strategic re-engagement by the system in serving the same government as a consultant. His professional initiatives and platforms have garnered recognition and commendations. They include, but not limited to the African Excellence Award for the best PR Platform in Africa, SABRE Award on Public Affairs hosted by African Public Relations Association (APRA) and Golden World Award (GWA) on Crisis Management from International Public Relations Association (IPRA).